North Fork Crush, a liquor store with a local twist, is coming to Greenport

Sam Kimball (left) and Evan Ducz put the finishing touches on North Fork Crush in Greenport. (Credit: Lee Meyer)

Wine lovers take note: a new store is coming to Greenport with a local focus.

North Fork Crush, located at 122 South Street, will take over the former JB Liquors, which closed during the pandemic.

New owners Evan Ducz and Sam Kimball have been busy renovating the space, which has been updated with an airy and light open floor plan.

“We wanted people to feel comfortable and welcome,” said Ducz, a Greenport resident. “Sometimes this can be missing in wine shops, the hospitality aspect.”

Since there are plenty of wine stores in the area, Ducz and Kimball want North Fork Crush’s shelves to be carefully curated to include a variety of wines and spirits, with an emphasis on local produce.

“Given that this is Greenport, and it’s a destination now, it makes sense to cater to North Fork Vineyards,” Ducz said. “We want to be different. We’ll try to straddle the line between [large stock and smaller inventory].”

Ducz may be a familiar face to North Fork wine lovers, having worked at a variety of wineries over the years, including Peconic Bay Vineyards, Palmer Vineyards and Sparkling Pointe. He also worked for Empire State Cellars at the Tanger Outlet Center and curated their selection.

“I missed being a buyer,” he says. “It gives you the opportunity to explore so many different wines and spirits, so it was my goal to have my own shop. One of the things that draws me to wine is the exploration of it all. It’s endless.

Kimball is also a wine industry veteran, having founded Crush Wine Experiences, which organizes wine tastings, tours, trainings and other events. He also plans to implement educational experiences in North Fork Crush.

“You always discover something great when you attend a tasting, whether it’s in a store or at an event,” Kimball said. “A big part of the concept is to imbue this place with that. The whole notion of discovery and education is in the DNA of this place – discovering great wines and spirits, one glass at a time.

The two also plan to bring back the North Fork Crush Artisanal Food & Wine Fair event this summer, produced by Crush Wine Experience.

Ducz and Kimball are currently working on stocking the shelves and plan to open in early March.

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