More and more people are concerned about environmentally friendly consumption: The DONG-A ILBO


A student named Kim Soo-bin in Seogwipo, Jeju Island, has been plogging – a term for a combination of jogging and garbage collection – on the island’s beaches since last October. It is his efforts to protect the environment, which have been inspired by a large number of disposables stemming from the increase in shipments since the COVID-19 outbreak. Kim tries to cook rather than having food delivered and uses reusable bottles and containers for coffee or take out.

A special Dong-A Ilbo reporting team conducted research on changes in consumer awareness caused by COVID-19, with big data analytics company VAIVcompany and SM’s survey platform C&C, Tillion Pro. According to the survey, newcomers – a new breed of consumers leading the consumer transformation period – enjoy the environment and mobile-based online activities.

According to VAIVcompany’s analysis of 10 billion social media posts, the number of times waste reduction-related phrases were used increased by seven percent from February 2020, when COVID-19 erupted. for the first time until January 2021 compared to the previous year. The figure climbed 292% from February 2021 to May 2021.


The number of times home-cooked meals were mentioned has declined by 65% ​​in the past four months after their brief popularity with the fourth wave of COVID-19. During the same period, phrases such as working from home, staying home and hiking were mentioned much less frequently than before.

“With the COVID-19 epidemic, creating new added values ​​that encompass both online and offline, in accordance with environmentally friendly and ethical values, has become more important,” said Professor D business administration Suh Yong-gu of Sookmyung Women’s University.

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